Gartner veröffentlicht den Magic Quadrant Content Collaboration Platforms 2018

12.07.2018

CCP Content Collaboration Platforms - ein Begriff von Gartner, der vieles von dem abdeckt was man früher EFSS "Enterprise File Sync & Share" nannte plus einigen Ergänzungen in Richtung Collaboration. Gartner hat im Juli den aktuellen Bericht veröffentlicht und offen auf ihrer Webseite verfügbar gemacht: http://bit.ly/CCP-2018. Begrifflich zeigt sich bei CCP Content Collaboration Platforms die Nähe zu den Content Services (dort CSP Content Services Platforms, CSA Content Services Applications und CSC Content Services Components). Bei CCPs geht es um "Content collaboration platforms can transform how individuals and teams work. Inside or outside organizations, they add structure and insight when collaboration involves unstructured data." Genaugenommen sind also die CCPs eine weitere Kategorie von Content Services.

Marktdefinition

Interessant die Definition dieses - neuen ? - Marktsegmentes (Zitat "Market Definition/Description"):

"As defined by Gartner, the content collaboration platform (CCP) market covers a range of products and services that enable content productivity and collaboration. CCPs are aimed at individuals and teams, inside or outside an organization. Additionally, CCPs increasingly support lightweight content management and workflow use cases.

Core user functionalities include:

  • Mobile access to content repositories.

  • File synchronization across devices and cloud repositories.

  • File sharing with people and applications, inside or outside an organization.

  • Team collaboration, with dedicated folders.

  • A content repository. This can be cloud-based or on-premises, native to the CCP platform or based on other file servers or repositories.

Common additional CCP functionality to support business users and IT administrators includes:

  • Multiclient support, including native mobile apps, a web browser client, a native desktop app, and integration with third-party productivity or management apps.

  • Modern user interfaces with optimized user interaction features, such as "drag and drop" for files and opening of files in mobile apps.

  • Granular file, folder and subfolder access, synchronization, sharing and search; additional "drive" and "streaming" capabilities for an enhanced user experience on desktops, with folders in a cloud repository (streaming means that users get access to an unlimited file space without using their hard drive space).

  • File creation, editing, annotation and note taking for user productivity — natively or through integration with third-party suites such as Microsoft Office 365 and Google Docs.

  • Workspaces for teams or projects, with collaborative content authoring, change tracking, file comments, conversations and file versioning. "Team drive" functionality on the desktop can replace traditional network drives and file shares.

  • Federation of external file servers and content repositories with the CCP repository, and unified search and retrieval across repositories for IT administration and governance. Integration with corporate data infrastructure and repositories, enterprise servers and cloud services.

  • APIs for accessing content in the CCP repository or mapped data space, and prebuilt connectors to commonly used productivity and business applications or systems.

  • Lightweight content management, including version management, metadata classification, search, retention policies, audit trail and e-discovery.

  • Workflows, including document-based process automation with actions on files, task notifications, and file handling triggered by events, natively or through other tools.

  • Content analytics and analysis for IT and business insight, including user preferences, work patterns, social interactions and touchpoints.

  • Security and data protection on devices, cloud services, repositories or servers. This includes password protection, data wiping, encryption, data loss prevention (DLP) and digital rights management (DRM).

  • Data governance, including file access control, retention, centralized oversight, classification and data residency. Compliance with the EU's General Data Protection Regulation (GDPR) (see Note 1) and with other regulations.

  • Administration and management, including integration with standard enterprise identity, access management and authentication protocols; policy and rule management, with centralized management tools; performance-reporting dashboard with visualization.

  • Flexible deployment models, including public, hybrid or private clouds, and on-premises.

CCPs are platforms with a range of common elements:

  • A repository.

  • APIs, connectors and designer tools.

  • Integrated services.

  • User interfaces and clients.

  • Integration and extensibility.

CCPs enable organizations to implement a content service strategy, through the range of functionality, repository and interfaces described above. Depending on the extent of a business's requirements and use cases, a CCP may represent a key investment for creating a digital workplace (see Note 2). CCPs are especially adept at addressing content strategies that focus on file sharing, content collaboration and lightweight workflow requirements.

All the CCPs covered in this Magic Quadrant are stand-alone products with file syncing and sharing as their core capability. This kernel is enhanced by additional functional layers of collaboration and content management capability. The CCP market's transformation is analyzed in "Give Content Collaboration Platforms a Bigger Role in Your Content Services Strategy."

Anbieter & Quadrant

In der Studie wurden 14 Anbieter berücksichtigt: Axway, Blackberry, Box, Citrix, CodeLathe, CTera, Dropbox, Egnyte, EISOO, Google, HighQ, Microsoft, ownCloud und Thru.

Gartner Magic Quadrant CCP Content Collaboration Platforms 2018

Dabei verwundert es keinesfalls - auch ohne Gartner-Studie, dass sich Microsoft, Box, Google und Dropbox ganz oben rechts im führenden Quadranten befinden. Nicht nur funktional sondern auch von der Marktverbreitung ist dies korrekt. Allerdings gehen die Anbieter unterschiedliche Wege. Bei Microsoft OneDrive als Bestandteil von Office365 profitierend. In eine ähnliche Richtung möchte sich auf Google profilieren. Die ganz großen Softwareanbieter profitieren hier von ihrem Ökosystem mit zahlreichen weiteren Softwareprodukten, die angebunden oder integriert sind. Box und Dropbox bewegen sich in Richtung ECM. Andere Mitspieler wie IBM und Huddle (sowie auch Amazon) sind nicht im Quadranten vertreten sondern erhielten nur eine "Honiorable Mention".

Kontext und Marktüberblick von CCP

Nach einer ausführlichen Darstellung Anbieter und Bewertungskriterien gibt dieser Gartner Report auch Einblick in den Kontext von Content Collaboration Services und die Marktentwicklung. Dabei kommen neben EFSS und Collaboration aus Aspekte wie Workflow, Compliance (klassische Information Governance, Records Management und Security Themen) und GDPR (DSGVO) zum Tragen. Dies geht sowohl über die EFSS wie auch bisherige Collaboration-Ansätze hinaus. Hinzu kommt die Integration mit Office-Umgebungen wie auch mit CSP Content Services Platforms. Die Passagen aus der Studie (Zitat):

"Context

This Magic Quadrant evaluates vendors that met Gartner's inclusion criteria for the CCP market. It is intended to facilitate selection decisions about vendors and products. Application leaders in charge of content service strategies should study this document. They should evaluate vendors in any of the four quadrants, based on vendors' alignment with their requirements and goals.

In pursuit of broader digital workplace and digital transformation initiatives, organizations want to promote new work styles, approaches and paradigms — and increasingly optimize business processes. CCPs connect and empower people, enabling new productivity, collaboration and efficiency. Also, thanks to easy deployments and adoption, CCPs enable data infrastructure modernization. CCPs can drive change in people's work styles and processes, help meet business priorities and grant security and compliance.

A survey of Gartner Research Circle members was run in the fourth quarter of 2017. It found that CCPs are among the areas of content services that organizations plan to use by the beginning of 2019. The level of interest is much higher than for other, more traditional technologies.

Another survey of Gartner Research Circle members was executed in the same period. It found that the top priorities for CCPs include CCP application enablement, implementation and migration of files from legacy repositories, and collaboration capabilities.Security, data protection and compliance in particular with GDPR regulation also featured.

Gartner estimates that the CCP market's revenue reached $3.3 billion in 2017, and grew by 24% from 2016. Gartner forecasts that it will top $8 billion by 2022.

The driving forces behind CCP adoption in the enterprise market are as follows, in summary:

  • Mobility: Mobile and remote workers continue to increase in organizations. Across different roles and functions, business users demand smart tools to access content and applications. They want to be able to work and collaborate productively using any device, anywhere.

  • Cloud: Adoption of cloud services for storage, cloud office, productivity and collaboration is growing as organizations realize benefits.

  • Security and compliance: Security risks associated with digital transformation require support for data protection, regulatory compliance, data residency and ownership. GDPR is forcing organizations to gain control over traditional unstructured content (see "Get Ready for the Impact of GDPR on Content and Collaboration").

  • Content management: Organizations are reconsidering investments in traditional on-premises, siloed content repositories, in light of cloud-based modern alternatives, including CCPs.

  • Infrastructure modernization: IT organizations are rethinking traditional enterprise network storage infrastructure, which is often fragmented and distributed, and adopting flexible CCP approaches.

  • Digital workplace initiatives: Organizations are aiming to transform people's work with modern, engaging tools, including CCPs as core pieces of a renewed IT service portfolio.

Common user scenarios driving interest in CCP products are:

  • Workforce productivity: Enabling access to enterprise content repositories from any device, content synchronization and sharing, and content editing, to boost users' productivity.

  • Extended collaboration: Enabling team collaboration for internal and external users, with, for example, workspace, team folders and collaborative document creation, along with appropriate data protection.

  • Centralized data protection: Enabling extended collaboration with policy management, access controls, e-discovery and audit trails. This is typical of regulated scenarios with compliance requirements, such as in the legal and finance sectors. It often includes VDR or board portal requirements.

  • Lightweight workflow: Enabling document-centric task and process automation, triggering actions on given events.

  • Infrastructure modernization: Replacing redundant or fragmented data infrastructure with public or private cloud elements to enable modern productivity and collaboration scenarios.

Market Overview

As noted earlier, CCPs originated from the EFSS market, which emerged in 2010 and has evolved over the past eight years. This market has been going through a period of commoditization and evolution of vendors' value propositions, due to intense competition. These trends have driven market consolidation and forced vendors to look beyond file synchronization and sharing. They have expanded into content-driven collaboration for individuals and teams, secure external collaboration, lightweight content management and file-centric workflows. From an initial application focus, these products have evolved into content platforms with publicly available APIs for integration, customization and extension.

Various capabilities have been added to CCPs to enhance team collaboration, from cloud office suite integration to native collaborative cloud authoring that challenges the traditional definition of a file-based document (as with Box Notes and Dropbox Paper, for example). CCPs often support conversation-driven collaboration styles through integration with workstream collaboration platforms (such as Slack, Microsoft Teams, Workplace by Facebook and Spark).

CCPs offer now more support for structured content services, data governance and content management. This provides alternative options, beyond traditional CSPs, for use cases that range from systems of engagement to systems of record (see "Give Content Collaboration Platforms a Bigger Role in Your Content Services Strategy"). CCPs support simple content management use cases or replace traditional enterprise content management systems where simpler metadata modeling, retention management and business processing are required.

Some vendors in this Magic Quadrant have similar characteristics:

  • Some vendors — Google and Microsoft — offer a CCP as part of a cloud office suite, with native content creation and collaborative authoring capabilities and a focus on productivity and internal collaboration.

  • Some vendors — Box, Dropbox — focus on their own cloud-based content repository and storage, offer broad APIs for customizations and business integrations, are agnostic about cloud office suites, and prioritize external sharing and collaboration.

  • Some vendors — Axway (Syncplicity), Citrix, CodeLathe, Egnyte, EISOO and ownCloud — have hybrid architectures for infrastructure modernization that enable customers to preserve existing content repositories and avoid migrating to the cloud.

  • Some vendors — Citrix and HighQ — specialize in centrally controlled team collaboration environments to support regulated scenarios and specific use cases, such as virtual deal rooms.

  • Some vendors — Axway (Syncplicity), CTERA and Thru — specialize in large file transfer optimization and MFT.

Emerging capabilities are transforming the CCP. A unified content platform and APIs enable content access and retrieval to feed applications and automate processes. Machine learning functions enable automation of content tagging and classification (see "How to Boost Artificial Intelligence With Content (and Vice Versa)"). CCPs will not only remain central to digital workplace initiatives, but also become increasingly relevant for strategic digital transformation initiatives. Future evolution of these products toward digital transformation and digital business enablement could accommodate blockchain and Internet of Things scenarios.

GDPR is a big theme for organizations in 2018 (see Note 1). Some CCP vendors have invested in this area over the past 18 months and addressed requirements to enable compliance. CCPs help organizations gain control over unstructured data and meet GDPR requirements for personal data (see "Get Ready for the Impact of GDPR on Content and Collaboration").

Organizations currently consider CCP offerings mostly for user productivity, external collaboration, agile data infrastructure and centralized governance. However, as they increase their investments in digital transformation initiatives, CCPs will gain more traction as enablers of content services. CCPs will continue to grow, and will force organizations to reconsider traditional approaches to collaboration and content management.

The CCP market is already growing in a much broader area that overlaps with markets related to enterprise content and enterprise collaboration technologies. CCP vendors are building integrations with products in these other markets, while selectively deciding to implement their own native capabilities. The most relevant overlaps are with:

  • Cloud office suites: CCPs are often deployed jointly with a cloud office suite. The CCP is seen as a best-of-breed technology to cover the specific requirements of complex use cases that cannot be addressed by cloud office suites alone.

  • CSPs: CCPs are often integrated with traditional CSPs; in some cases, they may even replace them.

  • Workstream collaboration products: CCPs are sometimes integrated with workstream collaboration products such as Slack and Workplace by Facebook that focus on conversations (see "Embrace Workstream Collaboration to Transform Team Coordination and Performance").

  • Cloud document creation: This is an emerging market based on cloud document services, with a focus on real-time collaborative editing. It may disrupt the traditional notion of "file" and "content." Vendors in this market include Evernote, Google (with Google Docs) and Quip.

CCP and CSP products are different from workstream collaboration and CDC products, but vendors of CCPs and CSPs are increasingly pursuing integration with workstream collaboration and CDC products. We expect that the CCP market will continue to evolve over the next few years, with specialization in capabilities complementary to those of the dominant cloud office suites. CCP vendors will continue to increase the competitive pressure on vendors in the neighboring CSP market, forcing them to further evolve their offerings into new areas, such as business process modeling. CCP vendors have an opportunity to continue to drive transformation across these content-related markets and pursue growth in broader digital transformation initiatives."

 

Die Marktbedeutung für dieses Segment sieht Gartner bei 55% aller Unternehmen bis 2022. Damit verlagert sich auch das gesamte Thema in die Cloud, weil die meisten der Angebote hierauf ausgelegt sind. Inhouse on-premise Lösungen werden immer unwichtiger. Dies trifft auch auf die anderen Content Services zu. 

 

 

 

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